Community Magazine February 2019

Innovative Infant Formula INDI is releasing the world’s first 100 percent vegan infant formula, containing no dairy or soy. Already with a patent in 85 countries, complying with industry and medical standards, in 2017 the product won the award for “best health and diet solution” at the Seeds and Chips Global Food Innovation Summit. New Falafel Graduate students at the Biotechnology and Food Engineering Faculty at Israel’s Technion (Institute of Technology) have developed what they call Algalafel, a new kind of falafel. It is made from ecologically friendly, protein-rich and nutritious microalgae called spirulina. The students won first prize in the EIT Food Project (European Knowledge and Innovation Community) held in early December at the Technion. Noshies In the candy department, Skittles’ Sweet Heat is a new taste that combines the brand’s familiar fruit taste with a spicy twist that gives a sensational experience. What has been a great success around the world is now being offered in Israel under the supervision of KF of London, headed by Rav Yisroel Yaakov Lichtenstein. Also, for snacking, the Alma brand, under the manufacturer Gilero, has launched gluten-freewafers in flavors such as chocolate, lemon-filled, and hazelnut cream filling, certified kosher-parve under the supervision of Badatz Eda HaCharedit Yerushalayim. Whisky Milk and Honey is Israel’s first whisky distillery, located in Tel Aviv, with a current output of a million bottles. Their products will appear in 150 locations across Israel, as well as in the Netherlands, Belgium, and Luxembourg. Plans are in the works to bring the product to North America. In 2017, the company began distribution by filling 391 bottles of its initial three-year-old whisky single malt. Its first 100 bottles were sold at Whiskey Auctioneer, a whisky auction website. More than 30,000 people bid on the bottles. Much to everyone’s surprise, the “number one” bottle was bought for $3,000, and number two, for about $2,500. The rest were sold for about $750 each. The stock sold out in three months. If this early success is a sign of things to come, expect Milk and Honey whisky to be a smash hit and quickly make its way here to the United States. Feeding Our Souls and Our Bodies Israel is already the spiritual capital of the world, the center of Torah study and religious Jewish life. All indications are that Israel will soon be leading the way not only in feeding our souls, but feeding our bodies, as well, taking center stage in the process of revolutionizing the modern food market. Formerly Dr. M. Friedman’s Office SHEVAT - ADAR I 5779 FEBRUARY 2019 55