Community Magazine February 2019

New Israeli Foods SET TO SHAKE UP THE MARKET DAVE GORDON W hether by scientific breakthrough or plain creativity, Israel is not unexpectedly on the cusp of some of the most fascinating food innovations on the planet. Known for its world-renowned gourmet scene and its unique cuisine that attracts high-caliber chefs, and also recognized for its risk-taking technology, the Holy Land fare is surprising no one by quickly becoming the harbinger of revolutionary trends on our supermarket shelves – particularly shelves stocked with kosher products. Here is a small sampling of food products that have recently been launched in Israel, and which will quite possibly make their way to our shores in a matter of time. Breads and Spreads You’ve likely seen some 778 jams in your supermarket or grocery stores. But look out for Unilever Israel’s new series of 50-percent fruit jams, and five new vibrant flavors: strawberry, strawberry and plum, plum, cherries, and apricot. The jam is preservative-free. Hellman’s – mostly known for its mayonnaise – is now making Dijon mustard. Though it is a product of France, this specialty line is being made available for the Israeli market. You’ll no doubt find it the next time you’re in Israel, but also check out local specialty stores that carry Israeli non-perishables. Around the start of 2018, Osem – probably Israel’s most famous food company – came out with a line of microwavable frozen challah, rugalach, focaccia, and coffee cake called “Bonjour.” New Fish The latest news from the Auf Tov group (the folks who bring you the bagged chicken nuggets and chicken shapes) is prepared fish in frozen packages. They have released six fish products, which include fillet coated, fillet slices, chili coating, crispy fish, patties, and Norwegian salmon meatballs. Owned by Jordan Valley Farms and Valley of Springs Farms, the company was established in 1963, and today is the leading Israeli manufacturer of food products from antibiotics-free poultry. New Faux Meat The Israeli-based Soglowek food company is launching a brand- new product line of vegan meats. Their subsidiary Zoglo’s already has a line of vegetable-based “meats” such as nuggets, chicken, beef-style patties, and crispy cutlets – but those may contain eggs. The new line will be completely vegan-friendly. New Yogurt The Israeli-based company Hinoman has created Yofix, a non- dairy yogurt, comprised of oats, legumes, and seeds. Their mission is to cater to vegans, and supply sustainable ingredients with high protein yield. Much of their product line is focused on the Mankai plant, a nutrition-rich Southeast Asian whole leaf vegetable protein. It is touted as the next superfood, much like kale and spinach. Mankai contains iron, zinc, and vitamins such as A, B12, and E. Next up on their agenda are nutrition bars, smoothies, pastas, and salad spices. 54 COMMUNITY MAGAZINE